Video is a powerful tool. When used effectively, it allows our authenticity to shine through in every frame. It’s important that our videos are consistent with one another, as well as our wider brand, in order to consistently tell our story.
Guiding principles
Purpose
Always start with why. There should be a clear story and action in every video.
Content
Use clever titles and cut the fat, this isn’t the medium for detail.
Performance
Relax and present with confidence, you are a face of Travers Smith.
Presentation
Videos are by nature dynamic, don’t rely on text to tell your story.
